London IA April 2012

by admin


The April London IA will be on Tuesday 24th April 2012 at Sense Loft between 6-9.30pm.

The evening’s talks will be provided by Joe Leech (@mrjoe) and Nick Marsh (@choosenick)

Our host for the evening will be Andrew Travers

(View full size poster on Flickr)


Joe Leech: The neuroscience of design

Understanding how the brain work will make you a better designer.

Joe will talk through how we perceive and think and how designers can tap into cognition and perception theory to make their stuff more effective.

Nick Marsh: Talking about talking about design

In this talk Nick will talk about something that doesn’t get talked about very much – the role of talking and conversation in designing things.

In design education sketching and drawing get a lot of attention, and in the commercial studio deliverables and presentations are still king. But the reality of designing complex interactive products is that they require collaboration with others – and most of this collaboration happens through conversation and talking, so its important that we get good at it.

He is going to explore some existing methods and tools from other practices for analysing and understanding talking styles, in particular the study of rhetoric, and then propose a taxonomy of talking as designing.

This is the first time he has done this presentation, so he’s hoping for lots of feedback and questions.


Joe Leech

A recovering neuroscientist via a spell as a primary school teacher to a MSc in Human Computer Interaction, Joe embarked on a UX career 10 years ago.

As a User Experience Director Joe heads up a team of user experience consultants. He specialises in designing every aspect of the user experience from initial research to developing online strategies to producing wireframes & managing a design team.

He’w worked with clients like eBay, Marriott, Virgin, theTrainline and

Nick Marsh

Nick is the design director at Sidekick Studios. He’s got a background in service design and design-led strategy, but has been designing real stuff for the past few years. Read his blog at


Tickets will be available on

Early Bird available at 12pm on Friday 13 April 2012

Middle Bird available at 12pm on Monday 16 April 2012

Late Bird available at 6pm on Wednesday 18 April 2012

Hosts and sponsors

Our hosts are Sense Worldwide and the Sense Network

Sense Worldwide is a transformation agency and the Sense Network is a global community held together by one sole objective: to make things better and make better things.

Our sponsors are Zebra People

Zebra People is a specialist new media recruitment consultancy. Grab Nick et al at the next event if you are looking for a new job or looking to hire.


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